• Kristina Rust, Kristina Rust Photography

How to Stand Out In a Competitive Market


Today’s marketplace is more competitive than ever but the one thing that you have that makes your business unique is YOU. It’s not enough to have a great product or service, to stand out from the crowd you need to talk about and visually represent what makes YOU and YOUR business unique and that is where personal branding comes in.


What exactly is personal branding? Personal branding refers to the process of sharing your goals, values, interests, personality, and purpose. In a nutshell, it is sharing your story. By sharing your story, you will increase your know, like, and trust factor and ultimately create a connection. While this phrase can seem overused, it is so true. Just think, who have you done business with lately and why did you choose them? My guess is it is because of one of these factors.


If you are wondering where to begin to create your personal brand, here are a few questions to ask yourself:

  1. What are my hobbies, interests?

  2. Why did I start my business?

  3. What are the challenges I face?

  4. What are the problems/challenges I help my clients solve?

  5. What success have I had?

  6. What do I want to be remembered for?

  7. How do I want to make my clients/followers feel?

  8. What inspires me?

  9. What does it look like behind the scenes of my business?

  10. What do I do differently than others in my industry?

Now think about the types of images that would help visually represent these answers. Combining the images and the story behind each image is what will help you develop your personal brand. These photos and stories will differentiate yourself from your competitors and will give your followers an idea of who you are, what you do, and why they should work with you.

Kristina Rust, Owner Kristina Rust Photography, Chapter 113


Kristina Rust is a Bay Area brand photographer and social media marketing strategist. She is passionate about helping small businesses and entrepreneurs create a cohesive online presence. Her goal is to capture images that help you make a great first impression and attract your ideal client. She also provides social media marketing coaching and workshops. Learn more here: http://www.kristinarustphotography.com

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