How to keep your business healthy during this confusing time
We’re all wondering what to do – and not do – to keep ourselves and our businesses healthy
amidst lockdowns, shutdowns and sheltering in place. While some businesses are forced to close their doors for a time (hopefully not too much longer!), and others can continue to operate online, here are six things we can all do to stay in touch without touching.
Add Content to Your Website
Remember, Content is still King! Fresh content attracts the search engine bots and gives customers a reason to return to your site. Don’t set it and forget it!
What kind content?
Blog posts on topics of interest to customers. Write once a week if you can, or every couple of weeks.
Articles about new products or services, or new developments in your industry.
Case studies that demonstrate how you solved a customer’s problem. Tell the story from the customer’s point of view.
Post something entertaining. We all can use some smiles at this time!
Send a Weekly or Bi-weekly Newsletter
Keep clients and prospects apprised of what your business is doing to assist them during this challenging time. And, what you’re doing to assist your staff, if relevant.
Announce any change in hours, product availability or procedures, i.e., order and pick up. Express gratitude to your customers.
Repurpose a blog post for your newsletter. You can even resend past newsletters with a different subject line.
Keep Up Your Social Media
While you have to social distance physically, you can stay connected to the outside world via social media
Post updates about your services or hours
Share tips or uplifting information
Ask or answer questions to stay engaged
Make sure your target audience knows you are alive and well!
Pick up the Phone
Many people are finding it helpful to chat with their friends and colleagues rather than texting or emailing. Have coffee “together” via Skype or Facetime while you discuss a project or compare notes about business during CV-19.
Connect via sight, sound and motion. Video is the next best thing to being there in person.
Post videos on your website, in social media and newsletters
Demonstrate your product, explain your services, feature a client testimonial
Video is great for SEO!
Schedule a Webinar
Continue the conversation with an interactive meeting
Share your expertise
Offer it for free
Need help with any of these tactics? I’m happy to offer a free 30-minute consultation. I work with a team of designers, photographers and videographers to offer à la carte creative services to help you meet your marketing goals.
Lanny Udell, Lanny Udell Marketing Communications
Lanny Udell, aka Copywhiz, is a content strategist and SEO marketing writer based in San Rafael, CA.
Lanny specializes in helping businesses find their voice, and crafts their messaging for website content, blogs, enewsletters and more. Her diverse industry experience—B2B, B2C, nonprofit-- demonstrates her ability to write strategically for different audiences in a variety of media. Lanny loves helping clients apply on-page SEO to their websites to help drive traffic and achieve their business goals. She especially enjoys working with WNA members. Learn more: https://copywhiz.com