• Lanny Udell, Copywhiz

How to keep your business healthy during this confusing time

We’re all wondering what to do – and not do – to keep ourselves and our businesses healthy

amidst lockdowns, shutdowns and sheltering in place. While some businesses are forced to close their doors for a time (hopefully not too much longer!), and others can continue to operate online, here are six things we can all do to stay in touch without touching.

Add Content to Your Website

Remember, Content is still King! Fresh content attracts the search engine bots and gives customers a reason to return to your site. Don’t set it and forget it!

What kind content?

  • Blog posts on topics of interest to customers. Write once a week if you can, or every couple of weeks.

  • Articles about new products or services, or new developments in your industry.

  • Case studies that demonstrate how you solved a customer’s problem. Tell the story from the customer’s point of view.

  • Post something entertaining. We all can use some smiles at this time!

Send a Weekly or Bi-weekly Newsletter

  • Keep clients and prospects apprised of what your business is doing to assist them during this challenging time. And, what you’re doing to assist your staff, if relevant.

  • Announce any change in hours, product availability or procedures, i.e., order and pick up. Express gratitude to your customers.

  • Repurpose a blog post for your newsletter. You can even resend past newsletters with a different subject line.

Keep Up Your Social Media

While you have to social distance physically, you can stay connected to the outside world via social media

  • Post updates about your services or hours

  • Share tips or uplifting information

  • Ask or answer questions to stay engaged

  • Make sure your target audience knows you are alive and well!

Pick up the Phone

Many people are finding it helpful to chat with their friends and colleagues rather than texting or emailing. Have coffee “together” via Skype or Facetime while you discuss a project or compare notes about business during CV-19.

Post Videos

Connect via sight, sound and motion. Video is the next best thing to being there in person.

  • Post videos on your website, in social media and newsletters

  • Demonstrate your product, explain your services, feature a client testimonial

  • Video is great for SEO!

Schedule a Webinar

  • Continue the conversation with an interactive meeting

  • Share your expertise

  • Offer it for free

Need help with any of these tactics? I’m happy to offer a free 30-minute consultation. I work with a team of designers, photographers and videographers to offer à la carte creative services to help you meet your marketing goals.

Stay healthy!

Lanny Udell, Lanny Udell Marketing Communications

Chapter 150

Lanny Udell, aka Copywhiz, is a content strategist and SEO marketing writer based in San Rafael, CA.

Lanny specializes in helping businesses find their voice, and crafts their messaging for website content, blogs, enewsletters and more. Her diverse industry experience—B2B, B2C, nonprofit-- demonstrates her ability to write strategically for different audiences in a variety of media. Lanny loves helping clients apply on-page SEO to their websites to help drive traffic and achieve their business goals. She especially enjoys working with WNA members. Learn more: https://copywhiz.com

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